I am always suspicious about survey results when a survey is performed by an industry group.  But the recent Graduation Consumer Intentions and Actions survey done by the National Retail Federation has me scratching my head because it carries a less favorable spin.

According to the survey, almost 60% of people who will give a graduate a gift will opt to give cash, and less than 30 percent will opt to give a gift card.  This year cash giving looks to be higher and gift card giving slightly lower.  The survey results also frames this as consumers being more practical.