Startup Giftly has opted to bypass the retailer on its gift cards by creating location-based virtual gift cards that become activated when the recipient is physically at the retailer the cards are intended for.  Once the recipient logs onto the Giftly website and verifies their location, they can have the gift card cash sent to […]

A new service called GiftRocket is creating virtual gift cards that are tied to the recipient being in the vicinity of a specific location (based on a smartphones GPS reading) to redeem them. GiftRocket, a Y Combinator-backed startup, is launching this week a service that marries the concept of virtual gift cards with location-based services. […]

Electronic only gift cards still pose a higher risk to consumers due to the increased likelihood of losing or forgetting about them, but that doesn’t mean that carrying your gift cards around in an electronic form isn’t a good idea. When we first reported on gift card apps earlier this year, gift card apps like […]