Do people really get excited about things like this?  I personally don’t buy gift cards for people, so I don’t get excited about a gift card with a custom picture.

GiftCards.com has had the ability for customers to upload custom photos to be made into gift cards for some time, at a cost to the customer.  They recently announced that through their new PicPaid program, if someone else uses that image for a custom gift card, the person that uploaded it gets a credit of $0.25.