Gift card culture

I must say, I totally misunderstood the purpose of this business where you can rent a gift card holder and thought it was meant for giving individual gift cards.  Turns out, the point is to rent a gift card holder for weddings to hold all the gift cards that people give you.  I find this in many ways kind of sad, that people would choose to simply give a gift card over something more personal.  But then again, most wedding gifts come from a list that the bride and groom choose for themselves so how much thought from the gift giver goes into the gift anyways?

Perhaps if this is where gift giving in general is headed.  Why not?  Amazon.com and many online stores have a wish list?  Why not simply maintain a list of everything you want so people can easily find something you want.  Of course, this removes any chance of receiving something truly surprising out of the mix, which again, is kind of sad.


Comments

2 responses to “Gift card culture”

Leave your response
  1. Kristen says:

    Thank you for changing this–these holders are in fact, to hold envelopes with a Hallmark wedding card (and possibly more) inside. To be honest, most people these days don’t even give gift cards, they give cash or personal check to the couples, who actually, after paying for at least a portion of their own weddings, are happy to receive money instead of an actual gift off their registries. And I agree that cash as a gift is impersonal and not the least bit creative, but in this economy especially for brides and grooms whose budgets are on average $3000 lower than in past years, money is a welcome thing. A lot of them actually dread getting gift cards as that limits where they can shop in most cases.

    Thank you for removing the post that made my company look frivolous and “doomed to fail”…weddings are an extravagance but it is the business I am in (as are millions of other people) and I run my business very successfully out of my home–you have no idea how little digs and comments can negatively effect my business as most people find me by doing a Google search–which is likely how they come across your site as well.

  2. Advocate says:

    I come across so many silly and quite ridiculous things related to gift cards that I’ll admit, I assumed the worst at first. Thanks for correcting me.