I’m a little torn about this one. Friendgiftr has been infiltrating social networks with apps that allow people to purchase gift cards without ever having to leave sites like Facebook. You can also purchase them directly from their site. They recently announced a mobile device optimized store (but not native apps, why not?).

On the one hand, they do have a large selection of cards, but their selection isn’t much different than GiftCardMall, which, in addition to all the kiosks in grocery and other stores with lots of gift cards, sells them on their site.

Perhaps some people will get excited about a retailer like Friendgiftr, and it is convenient to have such a large selection of gift cards available all in one place. But I really can’t as I have never actually purchased a gift card as a gift. My interest in gift card comes from the fact that people seem to want to give them to me and I am such a cheapskate that I am determined to get every last dollar from every last one.