What Gift Cards Are Really For

Gift card issuers like to claim that gift cards are the most popular gift. Cashstar, a company that manages digital gift card networks for retailers, recently¬†shared some trends that point out that gift cards may be popular, but they are most often the gift of LAST resort, not first choice. My interpretation – people often buy gift cards when they don’t have time to get another gift or just plain forgot to get a gift.