{"id":877,"date":"2010-06-09T10:14:26","date_gmt":"2010-06-09T17:14:26","guid":{"rendered":"http:\/\/www.giftcardadvocate.org\/news\/?p=877"},"modified":"2010-06-08T10:22:39","modified_gmt":"2010-06-08T17:22:39","slug":"buy-now-activate-later-for-mailable-gift-cards","status":"publish","type":"post","link":"http:\/\/www.giftcardadvocate.org\/news\/?p=877","title":{"rendered":"Buy now, activate later for mailable gift cards"},"content":{"rendered":"<p>You wouldn&#8217;t put cash in the mail, would you?\u00a0 In some respects, putting cash in a letter can actually be safer than putting a fully activated gift card in the mail; as long as the envelope is thick enough to prevent the contents inside from showing through under a bright light.\u00a0 Gift cards on the other hand can easily be felt in normal letters and especially greeting card-sized envelopes.<\/p>\n<p>This has been a problem for a long time and hardly a week goes by where we don&#8217;t hear about a Postal employee (and even UPS) getting busted for stealing gift cards out of the mail.<\/p>\n<p>So why aren&#8217;t gift card issuers <a href=\"http:\/\/www.cbsnews.com\/stories\/2010\/06\/04\/tech\/main6547770.shtml\" target=\"_blank\">doing anything to circumvent this<\/a>?\u00a0 For instance, how about allowing a gift card to be locked via the retailer or banks website, and only unlocked using a specific code that can be emailed to the recipient or sent in a different letter?\u00a0 Or perhaps at the checkout counter providing an activation code on the receipt?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>You wouldn&#8217;t put cash in the mail, would you?\u00a0 In some respects, putting cash in a letter can actually be safer than putting a fully activated gift card in the mail; as long as the envelope is thick enough to prevent the contents inside from showing through under a bright light.\u00a0 Gift cards on the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8,5],"tags":[],"class_list":["post-877","post","type-post","status-publish","format-standard","hentry","category-interesting","category-scams"],"_links":{"self":[{"href":"http:\/\/www.giftcardadvocate.org\/news\/index.php?rest_route=\/wp\/v2\/posts\/877","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.giftcardadvocate.org\/news\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.giftcardadvocate.org\/news\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.giftcardadvocate.org\/news\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.giftcardadvocate.org\/news\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=877"}],"version-history":[{"count":3,"href":"http:\/\/www.giftcardadvocate.org\/news\/index.php?rest_route=\/wp\/v2\/posts\/877\/revisions"}],"predecessor-version":[{"id":880,"href":"http:\/\/www.giftcardadvocate.org\/news\/index.php?rest_route=\/wp\/v2\/posts\/877\/revisions\/880"}],"wp:attachment":[{"href":"http:\/\/www.giftcardadvocate.org\/news\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=877"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.giftcardadvocate.org\/news\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=877"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.giftcardadvocate.org\/news\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=877"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}