{"id":87,"date":"2008-11-10T20:39:12","date_gmt":"2008-11-10T20:39:12","guid":{"rendered":"http:\/\/www.giftcardadvocate.org\/news\/?p=87"},"modified":"2010-04-03T20:34:29","modified_gmt":"2010-04-03T20:34:29","slug":"face-value","status":"publish","type":"post","link":"http:\/\/www.giftcardadvocate.org\/news\/?p=87","title":{"rendered":"Face Value"},"content":{"rendered":"<p>Consumer reports\u00a0<a href=\"http:\/\/www.cbs12.com\/news\/gift_4710632___article.html\/cards_reports.html\">says<\/a> that 25% of gift cards go unused each year. A commonly accepted breakage value (the amount of gift card value that doesn&#8217;t get spent) is 10% of the total amount on gift cards sold each year. For these two numbers to make sense, the cards that go unused must be heavily weighted in the smaller values. Perhaps the psychology behind this is that people are less likely to forget about a gift card with more value on it.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Consumer reports\u00a0says that 25% of gift cards go unused each year. A commonly accepted breakage value (the amount of gift card value that doesn&#8217;t get spent) is 10% of the total amount on gift cards sold each year. For these two numbers to make sense, the cards that go unused must be heavily weighted in [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[],"class_list":["post-87","post","type-post","status-publish","format-standard","hentry","category-fees-breakage"],"_links":{"self":[{"href":"http:\/\/www.giftcardadvocate.org\/news\/index.php?rest_route=\/wp\/v2\/posts\/87","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.giftcardadvocate.org\/news\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.giftcardadvocate.org\/news\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.giftcardadvocate.org\/news\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.giftcardadvocate.org\/news\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=87"}],"version-history":[{"count":2,"href":"http:\/\/www.giftcardadvocate.org\/news\/index.php?rest_route=\/wp\/v2\/posts\/87\/revisions"}],"predecessor-version":[{"id":146,"href":"http:\/\/www.giftcardadvocate.org\/news\/index.php?rest_route=\/wp\/v2\/posts\/87\/revisions\/146"}],"wp:attachment":[{"href":"http:\/\/www.giftcardadvocate.org\/news\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=87"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.giftcardadvocate.org\/news\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=87"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.giftcardadvocate.org\/news\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=87"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}