{"id":857,"date":"2010-05-28T08:24:35","date_gmt":"2010-05-28T15:24:35","guid":{"rendered":"http:\/\/www.giftcardadvocate.org\/news\/?p=857"},"modified":"2010-05-28T08:24:35","modified_gmt":"2010-05-28T15:24:35","slug":"industry-vs-consumers-view-on-prepaid-gift-cards","status":"publish","type":"post","link":"http:\/\/www.giftcardadvocate.org\/news\/?p=857","title":{"rendered":"Industry vs Consumers view on prepaid gift cards"},"content":{"rendered":"<p>It is always interesting to compare the perspective of industry trade groups with those of consumers, consumer advocates, and legislators.\u00a0 Take for instance this <a href=\"http:\/\/www.americanbanker.com\/usb_issues\/120_6\/gift-card-gap-1019460-1.html\" target=\"_blank\">article<\/a>, which talks about the new gift card rules and their effect on the prepaid card industry.\u00a0 The article quotes the Network Branded Prepaid Card Association.<\/p>\n<blockquote><p>By the <a href=\"http:\/\/www.americanbanker.com\/search?zkDo=search&amp;script=zkSearch&amp;query=NBPCA\">NBPCA<\/a>&#8216;s  estimate, more than 90 percent of prepaid gift cards are drained of  funds within a month after they are purchased.<\/p><\/blockquote>\n<p>Really?\u00a0 How then can breakage exist at a level of 10% of the face value of these cards?\u00a0 This also goes against a common sense experience of prepaid gift cards, which is that it is VERY VERY HARD to completely use them up, due to the fact that so few merchants understand how to do a split tender transaction or have the ability to determine the remaining balance on a card.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>It is always interesting to compare the perspective of industry trade groups with those of consumers, consumer advocates, and legislators.\u00a0 Take for instance this article, which talks about the new gift card rules and their effect on the prepaid card industry.\u00a0 The article quotes the Network Branded Prepaid Card Association. By the NBPCA&#8216;s estimate, more [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9,7],"tags":[],"class_list":["post-857","post","type-post","status-publish","format-standard","hentry","category-fees-breakage","category-trends"],"_links":{"self":[{"href":"http:\/\/www.giftcardadvocate.org\/news\/index.php?rest_route=\/wp\/v2\/posts\/857","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.giftcardadvocate.org\/news\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.giftcardadvocate.org\/news\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.giftcardadvocate.org\/news\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.giftcardadvocate.org\/news\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=857"}],"version-history":[{"count":2,"href":"http:\/\/www.giftcardadvocate.org\/news\/index.php?rest_route=\/wp\/v2\/posts\/857\/revisions"}],"predecessor-version":[{"id":859,"href":"http:\/\/www.giftcardadvocate.org\/news\/index.php?rest_route=\/wp\/v2\/posts\/857\/revisions\/859"}],"wp:attachment":[{"href":"http:\/\/www.giftcardadvocate.org\/news\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=857"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.giftcardadvocate.org\/news\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=857"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.giftcardadvocate.org\/news\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=857"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}