{"id":835,"date":"2010-05-19T20:33:52","date_gmt":"2010-05-20T03:33:52","guid":{"rendered":"http:\/\/www.giftcardadvocate.org\/news\/?p=835"},"modified":"2010-05-19T20:33:52","modified_gmt":"2010-05-20T03:33:52","slug":"grads-will-get-more-cash-less-gift-cards-this-year","status":"publish","type":"post","link":"http:\/\/www.giftcardadvocate.org\/news\/?p=835","title":{"rendered":"Grads will get more cash, less gift cards this year"},"content":{"rendered":"<p>I am always suspicious about survey results when a survey is performed by an industry group.\u00a0 But the recent <a href=\"http:\/\/www.nrf.com\/modules.php?name=News&amp;op=viewlive&amp;sp_id=722\" target=\"_blank\">Graduation Consumer Intentions and Actions survey<\/a> done by the National Retail Federation has me scratching my head because it carries a less favorable spin.<\/p>\n<p>According to the survey, almost 60% of people who will give a graduate a gift will opt to give cash, and less than 30 percent will opt to give a gift card.\u00a0 This year cash giving looks to be higher and gift card giving slightly lower.\u00a0 The survey results also frames this as consumers being more practical.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I am always suspicious about survey results when a survey is performed by an industry group.\u00a0 But the recent Graduation Consumer Intentions and Actions survey done by the National Retail Federation has me scratching my head because it carries a less favorable spin. According to the survey, almost 60% of people who will give a [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-835","post","type-post","status-publish","format-standard","hentry","category-trends"],"_links":{"self":[{"href":"http:\/\/www.giftcardadvocate.org\/news\/index.php?rest_route=\/wp\/v2\/posts\/835","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.giftcardadvocate.org\/news\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.giftcardadvocate.org\/news\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.giftcardadvocate.org\/news\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.giftcardadvocate.org\/news\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=835"}],"version-history":[{"count":2,"href":"http:\/\/www.giftcardadvocate.org\/news\/index.php?rest_route=\/wp\/v2\/posts\/835\/revisions"}],"predecessor-version":[{"id":837,"href":"http:\/\/www.giftcardadvocate.org\/news\/index.php?rest_route=\/wp\/v2\/posts\/835\/revisions\/837"}],"wp:attachment":[{"href":"http:\/\/www.giftcardadvocate.org\/news\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=835"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.giftcardadvocate.org\/news\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=835"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.giftcardadvocate.org\/news\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=835"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}