{"id":771,"date":"2010-04-20T02:32:46","date_gmt":"2010-04-20T02:32:46","guid":{"rendered":"http:\/\/www.giftcardadvocate.org\/news\/?p=771"},"modified":"2010-04-20T02:32:46","modified_gmt":"2010-04-20T02:32:46","slug":"breakage-in-austrailia","status":"publish","type":"post","link":"http:\/\/www.giftcardadvocate.org\/news\/?p=771","title":{"rendered":"Breakage in Austrailia"},"content":{"rendered":"<p>Holy cow!\u00a0 This <a href=\"http:\/\/www.tamingthebeast.net\/blog\/ecommerce\/expired-gift-cards.htm\" target=\"_blank\">article<\/a> claims that 33% of Australian gift card go unredeemed.\u00a0 While that figure is for the number of gift cards sold, apparently it represents the value that goes unredeemed as well.<\/p>\n<p>What is curious though is that the article (entitled Profiting from Expired Gift Cards) is for merchants and touts the benefits of selling gift cards as a way to make more money.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Holy cow!\u00a0 This article claims that 33% of Australian gift card go unredeemed.\u00a0 While that figure is for the number of gift cards sold, apparently it represents the value that goes unredeemed as well. What is curious though is that the article (entitled Profiting from Expired Gift Cards) is for merchants and touts the benefits [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[],"class_list":["post-771","post","type-post","status-publish","format-standard","hentry","category-fees-breakage"],"_links":{"self":[{"href":"http:\/\/www.giftcardadvocate.org\/news\/index.php?rest_route=\/wp\/v2\/posts\/771","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.giftcardadvocate.org\/news\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.giftcardadvocate.org\/news\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.giftcardadvocate.org\/news\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.giftcardadvocate.org\/news\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=771"}],"version-history":[{"count":2,"href":"http:\/\/www.giftcardadvocate.org\/news\/index.php?rest_route=\/wp\/v2\/posts\/771\/revisions"}],"predecessor-version":[{"id":773,"href":"http:\/\/www.giftcardadvocate.org\/news\/index.php?rest_route=\/wp\/v2\/posts\/771\/revisions\/773"}],"wp:attachment":[{"href":"http:\/\/www.giftcardadvocate.org\/news\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=771"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.giftcardadvocate.org\/news\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=771"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.giftcardadvocate.org\/news\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=771"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}