{"id":744,"date":"2010-04-19T03:06:48","date_gmt":"2010-04-19T03:06:48","guid":{"rendered":"http:\/\/www.giftcardadvocate.org\/news\/?p=744"},"modified":"2010-04-19T15:07:41","modified_gmt":"2010-04-19T15:07:41","slug":"gift-card-businesses-least-likley-to-succeed","status":"publish","type":"post","link":"http:\/\/www.giftcardadvocate.org\/news\/?p=744","title":{"rendered":"Gift card culture"},"content":{"rendered":"<p>I must say, I totally misunderstood the purpose of this <a href=\"http:\/\/kiokreations.com\/2010\/04\/new-rental-another-fun-gift-card-holder\/\" target=\"_blank\">business<\/a> where you can rent a gift card holder and thought it was meant for giving individual gift cards.\u00a0 Turns out, the point is to rent a gift card holder for weddings to hold all the gift cards that people give you.\u00a0 I find this in many ways kind of sad, that people would choose to simply give a gift card over something more personal.\u00a0 But then again, most wedding gifts come from a list that the bride and groom choose for themselves so how much thought from the gift giver goes into the gift anyways?<\/p>\n<p>Perhaps if this is where gift giving in general is headed.\u00a0 Why not?\u00a0 Amazon.com and many online stores have a wish list?\u00a0 Why not simply maintain a list of everything you want so people can easily find something you want.\u00a0 Of course, this removes any chance of receiving something truly surprising out of the mix, which again, is kind of sad.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I must say, I totally misunderstood the purpose of this business where you can rent a gift card holder and thought it was meant for giving individual gift cards.\u00a0 Turns out, the point is to rent a gift card holder for weddings to hold all the gift cards that people give you.\u00a0 I find this [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[],"class_list":["post-744","post","type-post","status-publish","format-standard","hentry","category-interesting"],"_links":{"self":[{"href":"http:\/\/www.giftcardadvocate.org\/news\/index.php?rest_route=\/wp\/v2\/posts\/744","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.giftcardadvocate.org\/news\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.giftcardadvocate.org\/news\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.giftcardadvocate.org\/news\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.giftcardadvocate.org\/news\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=744"}],"version-history":[{"count":3,"href":"http:\/\/www.giftcardadvocate.org\/news\/index.php?rest_route=\/wp\/v2\/posts\/744\/revisions"}],"predecessor-version":[{"id":764,"href":"http:\/\/www.giftcardadvocate.org\/news\/index.php?rest_route=\/wp\/v2\/posts\/744\/revisions\/764"}],"wp:attachment":[{"href":"http:\/\/www.giftcardadvocate.org\/news\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=744"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.giftcardadvocate.org\/news\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=744"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.giftcardadvocate.org\/news\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=744"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}