{"id":554,"date":"2010-02-09T21:15:51","date_gmt":"2010-02-09T21:15:51","guid":{"rendered":"http:\/\/www.giftcardadvocate.org\/news\/?p=554"},"modified":"2010-04-06T21:24:03","modified_gmt":"2010-04-06T21:24:03","slug":"talking-customers-out-of-their-cash","status":"publish","type":"post","link":"http:\/\/www.giftcardadvocate.org\/news\/?p=554","title":{"rendered":"Talking Customers out of their Cash"},"content":{"rendered":"<p>Ok, this is sort of a good idea. An entrepreneur is\u00a0<a href=\"http:\/\/bucks.blogs.nytimes.com\/2010\/02\/09\/a-charitable-use-for-leftover-gift-card-funds\/\">working<\/a> to create gift cards that have a customer selected expiration date. After that date, the remainder balance on the card is donated to a charity, minus (and here&#8217;s the hitch) a percentage of the remainder that the issuer gets to keep. Pretty smart way to get customers to be happy about losing their gift card breakage.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ok, this is sort of a good idea. An entrepreneur is\u00a0working to create gift cards that have a customer selected expiration date. After that date, the remainder balance on the card is donated to a charity, minus (and here&#8217;s the hitch) a percentage of the remainder that the issuer gets to keep. Pretty smart way [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[],"class_list":["post-554","post","type-post","status-publish","format-standard","hentry","category-fees-breakage"],"_links":{"self":[{"href":"http:\/\/www.giftcardadvocate.org\/news\/index.php?rest_route=\/wp\/v2\/posts\/554","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.giftcardadvocate.org\/news\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.giftcardadvocate.org\/news\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.giftcardadvocate.org\/news\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.giftcardadvocate.org\/news\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=554"}],"version-history":[{"count":3,"href":"http:\/\/www.giftcardadvocate.org\/news\/index.php?rest_route=\/wp\/v2\/posts\/554\/revisions"}],"predecessor-version":[{"id":611,"href":"http:\/\/www.giftcardadvocate.org\/news\/index.php?rest_route=\/wp\/v2\/posts\/554\/revisions\/611"}],"wp:attachment":[{"href":"http:\/\/www.giftcardadvocate.org\/news\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=554"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.giftcardadvocate.org\/news\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=554"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.giftcardadvocate.org\/news\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=554"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}