{"id":527,"date":"2010-01-16T21:08:34","date_gmt":"2010-01-16T21:08:34","guid":{"rendered":"http:\/\/www.giftcardadvocate.org\/news\/?p=527"},"modified":"2010-04-06T21:18:27","modified_gmt":"2010-04-06T21:18:27","slug":"what-gift-cards-are-really-for","status":"publish","type":"post","link":"http:\/\/www.giftcardadvocate.org\/news\/?p=527","title":{"rendered":"What Gift Cards Are Really For"},"content":{"rendered":"<p>Gift card issuers like to claim that gift cards are the most popular gift. Cashstar, a company that manages digital gift card networks for retailers, recently\u00a0<a href=\"http:\/\/cms.sys-con.com\/node\/1248881\">shared some trends<\/a> that point out that gift cards may be popular, but they are most often the gift of LAST resort, not first choice. My interpretation &#8211; people often buy gift cards when they don&#8217;t have time to get another gift or just plain forgot to get a gift.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Gift card issuers like to claim that gift cards are the most popular gift. Cashstar, a company that manages digital gift card networks for retailers, recently\u00a0shared some trends that point out that gift cards may be popular, but they are most often the gift of LAST resort, not first choice. My interpretation &#8211; people often [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8,7],"tags":[],"class_list":["post-527","post","type-post","status-publish","format-standard","hentry","category-interesting","category-trends"],"_links":{"self":[{"href":"http:\/\/www.giftcardadvocate.org\/news\/index.php?rest_route=\/wp\/v2\/posts\/527","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.giftcardadvocate.org\/news\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.giftcardadvocate.org\/news\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.giftcardadvocate.org\/news\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.giftcardadvocate.org\/news\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=527"}],"version-history":[{"count":3,"href":"http:\/\/www.giftcardadvocate.org\/news\/index.php?rest_route=\/wp\/v2\/posts\/527\/revisions"}],"predecessor-version":[{"id":564,"href":"http:\/\/www.giftcardadvocate.org\/news\/index.php?rest_route=\/wp\/v2\/posts\/527\/revisions\/564"}],"wp:attachment":[{"href":"http:\/\/www.giftcardadvocate.org\/news\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=527"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.giftcardadvocate.org\/news\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=527"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.giftcardadvocate.org\/news\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=527"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}