{"id":51,"date":"2008-09-16T20:16:17","date_gmt":"2008-09-16T20:16:17","guid":{"rendered":"http:\/\/www.giftcardadvocate.org\/news\/?p=51"},"modified":"2010-04-03T20:41:34","modified_gmt":"2010-04-03T20:41:34","slug":"poor-gift-cards","status":"publish","type":"post","link":"http:\/\/www.giftcardadvocate.org\/news\/?p=51","title":{"rendered":"Poor Gift Cards"},"content":{"rendered":"<p>I can&#8217;t make this up:<\/p>\n<p>&#8220;According to a new survey from the National Research Network, the perception that gift cards are impersonal is the top inhibitor for consumers purchasing gift cards &#8230;&#8221; (article\u00a0<a href=\"http:\/\/www.retailwire.com\/discussions\/sngl_discussion.cfm\/13234\">here<\/a>).<\/p>\n<p>With over $90 Billion in US gift card sales last year, the industry doesn&#8217;t seem very inhibited. As a matter of fact, lots of people I know LIKE the fact that they are anonymous.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I can&#8217;t make this up: &#8220;According to a new survey from the National Research Network, the perception that gift cards are impersonal is the top inhibitor for consumers purchasing gift cards &#8230;&#8221; (article\u00a0here). With over $90 Billion in US gift card sales last year, the industry doesn&#8217;t seem very inhibited. As a matter of fact, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[],"class_list":["post-51","post","type-post","status-publish","format-standard","hentry","category-interesting"],"_links":{"self":[{"href":"http:\/\/www.giftcardadvocate.org\/news\/index.php?rest_route=\/wp\/v2\/posts\/51","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.giftcardadvocate.org\/news\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.giftcardadvocate.org\/news\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.giftcardadvocate.org\/news\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.giftcardadvocate.org\/news\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=51"}],"version-history":[{"count":2,"href":"http:\/\/www.giftcardadvocate.org\/news\/index.php?rest_route=\/wp\/v2\/posts\/51\/revisions"}],"predecessor-version":[{"id":161,"href":"http:\/\/www.giftcardadvocate.org\/news\/index.php?rest_route=\/wp\/v2\/posts\/51\/revisions\/161"}],"wp:attachment":[{"href":"http:\/\/www.giftcardadvocate.org\/news\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=51"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.giftcardadvocate.org\/news\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=51"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.giftcardadvocate.org\/news\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=51"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}