{"id":465,"date":"2009-11-04T20:42:27","date_gmt":"2009-11-04T20:42:27","guid":{"rendered":"http:\/\/www.giftcardadvocate.org\/news\/?p=465"},"modified":"2010-04-06T21:39:35","modified_gmt":"2010-04-06T21:39:35","slug":"gift-card-spending-this-holiday-season","status":"publish","type":"post","link":"http:\/\/www.giftcardadvocate.org\/news\/?p=465","title":{"rendered":"Gift Card Spending This Holiday Season"},"content":{"rendered":"<p>I&#8217;ve come across two surveys recently that predict different results for gift card spending this holiday season.<\/p>\n<p>The\u00a0<a href=\"http:\/\/www.paymentsnews.com\/2009\/10\/2009-gift-card-trend-report-from-archstone-consulting.html\">first survey<\/a>, from Archstone Consulting Group predicts flat sales to sales dropping by 5%, which seems like a logical conclusion given the state of the economy. This is similar to what they predicted last year and they were right.<\/p>\n<p>The\u00a0<a href=\"http:\/\/www.reuters.com\/article\/pressRelease\/idUS122727+03-Nov-2009+PRN20091103\">second survey<\/a>, from Givex, predicts that gift card spending will rise.<\/p>\n<p>So who is right? Given that Givex is in the gift card businesss (they supply the infrastructure for gift cards), their results sound more like a press release. Archstone is a consulting company that serves many industries and seems like a less biased entity.<\/p>\n<p>I suspect the Archstone&#8217;s predictions are more likely.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I&#8217;ve come across two surveys recently that predict different results for gift card spending this holiday season. The\u00a0first survey, from Archstone Consulting Group predicts flat sales to sales dropping by 5%, which seems like a logical conclusion given the state of the economy. This is similar to what they predicted last year and they were [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-465","post","type-post","status-publish","format-standard","hentry","category-trends"],"_links":{"self":[{"href":"http:\/\/www.giftcardadvocate.org\/news\/index.php?rest_route=\/wp\/v2\/posts\/465","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.giftcardadvocate.org\/news\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.giftcardadvocate.org\/news\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.giftcardadvocate.org\/news\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.giftcardadvocate.org\/news\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=465"}],"version-history":[{"count":3,"href":"http:\/\/www.giftcardadvocate.org\/news\/index.php?rest_route=\/wp\/v2\/posts\/465\/revisions"}],"predecessor-version":[{"id":696,"href":"http:\/\/www.giftcardadvocate.org\/news\/index.php?rest_route=\/wp\/v2\/posts\/465\/revisions\/696"}],"wp:attachment":[{"href":"http:\/\/www.giftcardadvocate.org\/news\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=465"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.giftcardadvocate.org\/news\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=465"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.giftcardadvocate.org\/news\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=465"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}