{"id":452,"date":"2009-10-24T20:36:27","date_gmt":"2009-10-24T20:36:27","guid":{"rendered":"http:\/\/www.giftcardadvocate.org\/news\/?p=452"},"modified":"2010-04-06T21:37:55","modified_gmt":"2010-04-06T21:37:55","slug":"when-is-a-rebate-not-a-rebate-when-it-is-a-gift-card","status":"publish","type":"post","link":"http:\/\/www.giftcardadvocate.org\/news\/?p=452","title":{"rendered":"When is a Rebate not a Rebate? When it is a Gift Card"},"content":{"rendered":"<p>As reported in this\u00a0<a href=\"http:\/\/www.denverpost.com\/business\/ci_13630797\">story<\/a>, and increasing trend is to give consumers gift cards instead of rebate checks for mail-in rebates. The retailer wins twice because (a) only about 40% of mail-in rebates are ever mailed in, and (b) most people don&#8217;t use up the full value of their gift cards; normally 10% of the value on gift cards is left on the table.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>As reported in this\u00a0story, and increasing trend is to give consumers gift cards instead of rebate checks for mail-in rebates. The retailer wins twice because (a) only about 40% of mail-in rebates are ever mailed in, and (b) most people don&#8217;t use up the full value of their gift cards; normally 10% of the value [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[],"class_list":["post-452","post","type-post","status-publish","format-standard","hentry","category-fees-breakage"],"_links":{"self":[{"href":"http:\/\/www.giftcardadvocate.org\/news\/index.php?rest_route=\/wp\/v2\/posts\/452","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.giftcardadvocate.org\/news\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.giftcardadvocate.org\/news\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.giftcardadvocate.org\/news\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.giftcardadvocate.org\/news\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=452"}],"version-history":[{"count":2,"href":"http:\/\/www.giftcardadvocate.org\/news\/index.php?rest_route=\/wp\/v2\/posts\/452\/revisions"}],"predecessor-version":[{"id":691,"href":"http:\/\/www.giftcardadvocate.org\/news\/index.php?rest_route=\/wp\/v2\/posts\/452\/revisions\/691"}],"wp:attachment":[{"href":"http:\/\/www.giftcardadvocate.org\/news\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=452"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.giftcardadvocate.org\/news\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=452"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.giftcardadvocate.org\/news\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=452"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}