{"id":446,"date":"2009-10-09T20:34:55","date_gmt":"2009-10-09T20:34:55","guid":{"rendered":"http:\/\/www.giftcardadvocate.org\/news\/?p=446"},"modified":"2010-04-06T21:37:20","modified_gmt":"2010-04-06T21:37:20","slug":"gift-card-spending","status":"publish","type":"post","link":"http:\/\/www.giftcardadvocate.org\/news\/?p=446","title":{"rendered":"Gift Card Spending"},"content":{"rendered":"<p>According to a recent\u00a0<a href=\"http:\/\/www.reuters.com\/article\/rbssConsumerGoodsAndRetailNews\/idUSBNG48002020091008\">report<\/a>, the holiday outlook for gift cards spending is flat to down 5%. At $24 billion for just the holiday season, that is still a lot. The good news is that people are focusing more on using gift cards for essentials; hopefully this means that they are also keeping better track of their gift cards and remembering to spend them. It would be great of gift card breakage (what doesn&#8217;t get spend by consumers each year and issuers get to keep eventually &#8211; around 10% of the face value) goes down significantly.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>According to a recent\u00a0report, the holiday outlook for gift cards spending is flat to down 5%. At $24 billion for just the holiday season, that is still a lot. The good news is that people are focusing more on using gift cards for essentials; hopefully this means that they are also keeping better track of [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-446","post","type-post","status-publish","format-standard","hentry","category-trends"],"_links":{"self":[{"href":"http:\/\/www.giftcardadvocate.org\/news\/index.php?rest_route=\/wp\/v2\/posts\/446","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.giftcardadvocate.org\/news\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.giftcardadvocate.org\/news\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.giftcardadvocate.org\/news\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.giftcardadvocate.org\/news\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=446"}],"version-history":[{"count":2,"href":"http:\/\/www.giftcardadvocate.org\/news\/index.php?rest_route=\/wp\/v2\/posts\/446\/revisions"}],"predecessor-version":[{"id":688,"href":"http:\/\/www.giftcardadvocate.org\/news\/index.php?rest_route=\/wp\/v2\/posts\/446\/revisions\/688"}],"wp:attachment":[{"href":"http:\/\/www.giftcardadvocate.org\/news\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=446"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.giftcardadvocate.org\/news\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=446"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.giftcardadvocate.org\/news\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=446"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}