{"id":284,"date":"2009-06-06T22:52:17","date_gmt":"2009-06-06T22:52:17","guid":{"rendered":"http:\/\/www.giftcardadvocate.org\/news\/?p=284"},"modified":"2010-04-06T20:01:05","modified_gmt":"2010-04-06T20:01:05","slug":"unused-gift-cards","status":"publish","type":"post","link":"http:\/\/www.giftcardadvocate.org\/news\/?p=284","title":{"rendered":"Unused Gift Cards"},"content":{"rendered":"<p>I&#8217;ve seen plenty of estimates of how much of total gift card sales gets left on the table by consumers each year ($8-10 billion), but I&#8217;ve never seen someone give a number for the TOTAL in gift card value that sits unused. An article in Business Week (<a href=\"http:\/\/www.businessweek.com\/magazine\/content\/09_22\/b4133044585602.htm\">here<\/a>) says that there is about $40 billion in unused gift cards sitting out there.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I&#8217;ve seen plenty of estimates of how much of total gift card sales gets left on the table by consumers each year ($8-10 billion), but I&#8217;ve never seen someone give a number for the TOTAL in gift card value that sits unused. An article in Business Week (here) says that there is about $40 billion [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[],"class_list":["post-284","post","type-post","status-publish","format-standard","hentry","category-fees-breakage"],"_links":{"self":[{"href":"http:\/\/www.giftcardadvocate.org\/news\/index.php?rest_route=\/wp\/v2\/posts\/284","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.giftcardadvocate.org\/news\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.giftcardadvocate.org\/news\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.giftcardadvocate.org\/news\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.giftcardadvocate.org\/news\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=284"}],"version-history":[{"count":3,"href":"http:\/\/www.giftcardadvocate.org\/news\/index.php?rest_route=\/wp\/v2\/posts\/284\/revisions"}],"predecessor-version":[{"id":307,"href":"http:\/\/www.giftcardadvocate.org\/news\/index.php?rest_route=\/wp\/v2\/posts\/284\/revisions\/307"}],"wp:attachment":[{"href":"http:\/\/www.giftcardadvocate.org\/news\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=284"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.giftcardadvocate.org\/news\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=284"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.giftcardadvocate.org\/news\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=284"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}