{"id":119,"date":"2008-12-23T20:55:23","date_gmt":"2008-12-23T20:55:23","guid":{"rendered":"http:\/\/www.giftcardadvocate.org\/news\/?p=119"},"modified":"2010-07-13T09:00:50","modified_gmt":"2010-07-13T16:00:50","slug":"more-gift-card-breakage-stats","status":"publish","type":"post","link":"http:\/\/www.giftcardadvocate.org\/news\/?p=119","title":{"rendered":"More Gift Card Breakage Stats"},"content":{"rendered":"<p>According to a recent report from TowerGroup, 27 percent of gift cards bought this year will not be used and $6.4 billion of the expected $88.4 billion in gift cards sold this year wil not be redeemed (about 7%). That is lower than the usual figure of ten percent thrown around for breakage. With 27 percent of gift cards not used (and a bunch more not\u00a0<em>fully<\/em> used), clearly, gift cards with little value on them offer little motivation to be redeemed.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>According to a recent report from TowerGroup, 27 percent of gift cards bought this year will not be used and $6.4 billion of the expected $88.4 billion in gift cards sold this year wil not be redeemed (about 7%). That is lower than the usual figure of ten percent thrown around for breakage. With 27 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-119","post","type-post","status-publish","format-standard","hentry","category-trends"],"_links":{"self":[{"href":"http:\/\/www.giftcardadvocate.org\/news\/index.php?rest_route=\/wp\/v2\/posts\/119","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.giftcardadvocate.org\/news\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.giftcardadvocate.org\/news\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.giftcardadvocate.org\/news\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.giftcardadvocate.org\/news\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=119"}],"version-history":[{"count":3,"href":"http:\/\/www.giftcardadvocate.org\/news\/index.php?rest_route=\/wp\/v2\/posts\/119\/revisions"}],"predecessor-version":[{"id":1054,"href":"http:\/\/www.giftcardadvocate.org\/news\/index.php?rest_route=\/wp\/v2\/posts\/119\/revisions\/1054"}],"wp:attachment":[{"href":"http:\/\/www.giftcardadvocate.org\/news\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=119"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.giftcardadvocate.org\/news\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=119"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.giftcardadvocate.org\/news\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=119"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}